Thursday, August 7, 2014

Posted by naris wara
No comments | 8:58 PM
A recent survey was ranked Digital Signage to the second to mobile. 60 percent of consumer ranked mobile at the top and 40 percent to this tecnology. it is a technique to advertise about your product, services and other information to your targeted audience and due to nature of digital it is real time communication. At current economical environment every enterprise requires a unique and less costly way to communicate and advertise their products. Media is primary choice for advertisement that's why it is getting popular. its having variety to communicate, digital form, instant reach, media power Efficient and impactful communication and many more.

The year 2010 brought the industry to its feet by incorporating a new name, the DSA (the Digital Screenmedia Association, formerly the Digital Signage Association), and incorporating the trade show that also has a new name, CETW (or Customer Engagement Technology World, formerly KioskCom and The Digital Signage Show), as the official trade show of the industry.

The advertising network association OVAB (Out of Home Video advertising Bureau) also changed its name, to DPAA (Digital Placed-based Advertising Association).

And the Digital Signage Expo formed a competing association called the DSF (the Digital Signage Federation).
"it will soon be more ubiquitous than TV," said Bonin Bough, director of social media for PepsiCo. The complex path to reaching the consumer will drive a technology and media integration that will bring seamless transitions from screen to screen over the next few years. This trend has really been in play as evidenced in the Digital Screenmedia Association name change, but the reality is that mobile and digital signage integration have begun to blur the lines.

Digital Signage in Schools and Colleges
this application can actually assist in a teacher's instructional efforts. They can serve as video-extension and distance-learning setups. A lecture can be broadcast from one class
room to many or you can set up an IP-based digital signage system to stream a lecture at the main campus to a branch campus over the Web. For interactivity, digital white boarding tools can be used by students to upload work they've done on a laptop to the screen seen by all. Students benefit from the convenience on instantaneous communication and the school and teachers benefit from the wise use of their resources.

this is in retail is about "How can I help you buy something today?" So these digital signs will be focused on that alone in retail and not on ad networks in retail. Those old business models will not apply in the future. Brands have been deploying screens at the shelf for years. The brands understand the model. Now the retailers are taking control of their space.

AIS World target to fulfill the day by day increasing demand this new technology having high resolution mediaplayers.

Highly skilled professionals team is our strength who able to shape, design and develop new ideas and ways for enterprise as well as entrepreneur to communicate with their targeted audiences
for passing different information through Digital Signage.


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